Kilkari is the world’s largest mobile-based maternal messaging programme, implemented by ARMMAN in partnership with the Ministry of Health and Family Welfare, Government of India.

It delivers stage-based, pre-recorded voice calls with critical preventive health information directly to pregnant women and new mothers — from the second trimester of pregnancy until the child turns one.

Our role was to document the progress and extent of its reach, building an archive for ARMMAN’s expanse of work that is scalable and has multi-platform use.